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Ethics are important in accounting to maintain the level of trust with companies and independence to perform necessary auditing functions. Understand how the accountants ethics are regulated by the AICPA with tips from acertified public account in this free video on accounting. Expert: Shanis Windland Bio: Shanis Windland has a Bachelors of Science degree in accounting from Central Washington University. She is a certified public accountant licensed in the state of Washington. Filmmaker: Jay Windland

        

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of widerfunnel, a Website Optmizer Authorized Consultant.