David Meerman Scott, bestselling author of The New Rules of Marketing & PR, and Greg Jarboe, author of youtube and Video Marketing: An Hour A Day, go on a tour of marketing videos, reviewing various case studies. Both begin by reviewing a Will It Blend video by Blendtec. The first Blendtec video was produced for . The original idea for the Blendtec youtube videos came from the company’s research and development lab where staff began blending 2X4s. Greg mentions that not only did these marketing videos by Blendtec garner millions of views but it also boosted sales of Blendtec blenders by more than 700%. David says the Blendtec youtube video was shared on other websites causing a spike in video views of more than 6 million. Next, David cites the example of IBM and their successful btob video marketing campaign with their marketing video, The Art of the Sale. Greg then goes on to describe his example of successful video marketing with Monty Python and their youtube video marketing channel. As a result of creating their youtube video channel, sales of Monty Python dvds shot up by more than 23000%. Next, David goes on to describe the recent phenomenon of crowd sourced videos. David cites such examples as Hewlett Packard, which created a contest for students and the goal was to show an HP product in a creative way. Another example of crowd sourced videos is Heineken. The beer company put out a call to anyone to create a new video as that was an update to their successful …

        

The balance sheet for accounting statements is a financial report that lets people know what the value is of a company or an individual. Discover how balance sheets are divided into assets, liabilities and equity withhelp from an experienced accountant in this free video on balance sheets. Expert: Ryan Lavigne Contact: utworkingcaptial@gmail.com Bio: Ryan Lavigne has over seven years of experience working in accounting and finance. Filmmaker: Michael Burton

        

Introduction to the Internet for Small Business Owners from New Horizons 123 Your Outsourced Marketing Department

        

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Accounting is important to report financial information about world markets, the economy and the state of businesses around the globe. Find out more about the advice accountants can give and its importance with tips from acertified public account in this free video on accounting. Expert: Shanis Windland Bio: Shanis Windland has a Bachelors of Science degree in accounting from Central Washington University. She is a certified public accountant licensed in the state of Washington. Filmmaker: Jay Windland

        

Held at the Darden School of Business at the University of Virginia on April 16, 2009, this was one in a series of roundtable discussions targeting small business owners and lenders in Virginia. The event was sponsored by United States Senator Mark Warner (D-VA) and the Small Business Administration (SBA). Senator Warner spoke, fielded questions and faciitated discussion on the topic.

        

Ethics are important in accounting to maintain the level of trust with companies and independence to perform necessary auditing functions. Understand how the accountants ethics are regulated by the AICPA with tips from acertified public account in this free video on accounting. Expert: Shanis Windland Bio: Shanis Windland has a Bachelors of Science degree in accounting from Central Washington University. She is a certified public accountant licensed in the state of Washington. Filmmaker: Jay Windland

        

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses how you can use controlled online experiments to increase your conversion rate, and covers what you should be testing. He then shares case studies with the help of widerfunnel, a Website Optmizer Authorized Consultant.

        

Dan Forrester, IT chief at fiber-optic cable manufacturer Timbercon, knows the value of security. His company is entrusted with sensitive data from its many customers, including the federal government, so an IT breach could mean big, big trouble. Learn how Timbercon secured its systems and has become one of the fastest growing small businesses in the Pacific Northwest. (From the Microsoft Small Business Summit)